Shop by colour
Every Ouielle shade is mixed to sit against real hair rather than against a chart — ash without green, black without blue, blonde without brass. Send a photo and a stylist matches you by hand, free.
How it works
Natural light, no filter, hair dry and down. That single photo is all a stylist needs to place you.
A real stylist compares your photo against the physical range and tells you which shade, or which two to blend. Free, and usually the same day.
If it is not right when it arrives, tell us. We would rather re-match you than have you wear a shade you are not sure about.
Three ways to match
Free · Same day
The fastest and the most accurate. A stylist matches against your own hair in your own light, and will blend shades if that is what it takes.
Email a stylistAt home · Every shade
Hold the entire Ouielle range against your own hair at the mirror. The right answer if you are between two shades or colouring soon.
Shop the colour ringTwo minutes · Online
A few questions about your hair, your lighting and how you wear it, and we will tell you which shade to order and how many packs.
Take the quizNot sure where to start? Send a photo and we will tell you which of the three you actually need.
The detail
Toned on a blue base rather than a warm one, so as colour softens it cools rather than turning brassy. It is the single biggest difference between hair that lasts a year and hair that lasts a season.
No acid baths, no silicone fillers, no harsh chemicals. Hair is a natural material and it holds colour properly only if it is still intact when the toner goes on.
Salon-grade virgin Remy, cuticles all running one way so it never tangles on itself, with the short hairs drawn out by hand so it is as thick at the end as it is at the root.
Colour
Send a photo of your hair in natural light and a real stylist will match your shade against it — not against a chart. Free, and usually the same day. If we cannot place you confidently we will tell you and send a colour ring instead.
Email a stylistSend a photo of your hair in natural light and we will match your shade and confirm how much to order. Free, and usually same day.
Email a stylistHold every Ouielle shade against your own hair at home before you commit to a full set.
Shop the colour ringOnce you know your shade, five questions will tell you whether a tape-in, a weft or an individual method suits your hair and your routine.
Take the quiz
Every strand is facing the same direction, no tangles easy styling.
We remove all strands that are weaker, shorter or do not align with the bottom. Done by hand and ensured by quality control.
We are the Cartier of Hair. Our standards are incredibly high when it comes to every level of sourcing, production and market reach.
Our hair comes from single willing donors and is maintained in its original bundle through production. We never use found hair or scraps. Quality is everything, and true ethical quality is hard to come by.
Hair is a natural material, and it should stay that way. We say NO to acid baths, silicones, and harsh chemicals. we say YES to natural protein, colour and strength.
Ouielle
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*Offer valid on first-time orders of $400+ USD and can only be used on ouielle.com.
Use this code at checkout — we’ve emailed it to you as well.
Shop tape-ins*Offer valid on first-time orders of $400+ USD and can only be used on ouielle.com.
Shop by Method
Shop by Hair Type
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Shop by Texture
New texture
Body Wave
A soft, lived-in wave — now across four of our methods.
Shop Body Wave
Free, no obligation
You have been through a few. Send us a photo in natural daylight and a stylist will tell you exactly which number to order, before you spend anything.
